odds & ends·
5 min read
by Toni Brannagan | November 20, 2018
Our mission here at THINX Inc. (which includes our sister brands THINX (BTWN) and Icon) is to empower *every body* through innovative solutions and social change — starting with how our undies are created.
It’s important to us that all our products are crafted carefully and consciously, and we know that’s important to you, too!
To create THINX, we’re proud to partner with MAS, an award-winning, family-owned apparel manufacturing group headquartered in Sri Lanka. Their team is committed to creating an ethical, sustainable working environment and prioritizes three key pillars: female leadership, employee well-being, and environmental sustainability.
Check out this video to see where your THINX are made, and the *incredible* people who make them.
MAS’ hallmark women’s empowerment platform, Women Go Beyond, provides their female team members with long-term growth and leadership opportunities, and fosters a safe and level working environment for all employees.
Women Go Beyond is structured with four pillars of success: career advancement, work-life balance, skills development, and rewarding excellence. As explained on their program page, “We focus on promoting knowledge, awareness, leadership skills, attitudinal changes and the ability to achieve a well-rounded and holistic life-experience.”
They also provide supplemental education with classes in entrepreneurial development, English, and information technology.
Right now, over 70% of their workforce is made up of women, and the program helps in improving their upward mobility.
MAS understands that taking care of their employees, and nurturing the potential of each individual, is key to success. They are a benchmark for compensation and benefits practices across the industry in Sri Lanka.
Along with education initiatives to foster talent, work-life balance is also a priority. The plants provide transportation, free and subsidized meals, fitness sessions, social get-togethers, and all employees enjoy well-balanced workdays.
Ahead of the curve, MAS integrated sustainable manufacturing to the core of their business in 2016, and has the long-term goal of reaching zero-waste by 2025. They’re committed to championing climate change, managing their ecological footprint, and supporting the planet — specifically by replacing habitats in 100 times the space that MAS occupies, also by 2025.
Fun fact: MAS also recycles their industrial sludge into paving bricks and tiles. So far, 220,000 bricks have been produced (and counting!).
What do you want to know about how your THINX are made, and who makes them? Ask away in the comments below!
Toni Brannagan is a writer and was the former Copy and Content Manager at Thinx.
by Toni Brannagan